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Marcelo Noriega
Marcelo Noriega, Product Manager

Product Manager · AI-native product builder · New York City

I build meaningful products through human-centered design.

Discovery-led product management that turns user insight into business results, with AI where it earns its place.

Download resume (PDF)
Saved by renegotiating vendor contracts against new SLA criteria.Taxfyle, vendor management
$350K+
Pivot I led from 50+ discovery interviews, now live with 30+ active users.Instant Care
B2C → B2B
Agentic automations adopted by 4 departments across sales and ops.Taxfyle, sales automation
30+

Where I’ve built

  • Instant Care
  • Taxfyle
  • NYU Tandon
  • VII Technologies
  • Universidad de Piura
  • Mosaico Social Lab

Instant Care, Taxfyle, NYU Tandon, VII Technologies, Universidad de Piura, Mosaico Social Lab

Three lenses I bring to every product

  • Business Strategy

    Product strategy, go-to-market and unit economics, from business case to operating plan.

  • Human-Centered Product

    Discovery and Jobs-to-Be-Done research, with priorities set by impact and feasibility.

  • Tech & AI Strategy

    Choosing the right stack, then designing and shipping AI agents, RAG systems and automations.

The playbooks

Three playbooks for the three situations every product team faces

Each one grounded in user evidence, technical judgment and clear communication.

See how I work

Impact cases

Products built with the people who use them

Ordered by strength of evidence: two shipped outcomes and one active engagement.

02 · FinTech · B2B marketplace

Taxfyle

A tax services marketplace connecting clients with CPAs and Enrolled Agents.

Completed
Vendor savings
$350K+
Automations adopted
30+
Less manual processing
45%
Read the case

01 · HealthTech · 0 to 1

Instant Care

Led the B2C to B2B pivot for in-home health providers, turning 50+ discovery interviews into a prioritization matrix, a 12-month roadmap and a platform now live with 30+ active users.

ActiveRead the case

How I add value to your team

Your goal, what I bring, and where I already did it

  1. 01 · If your goal is

    Cut operating cost without slowing the team

    I bring

    Vendor and process overhauls with clear SLA criteria

    Proven in

    $350K+ vendor savings and 45% less manual processing at Taxfyle

    Read the case
  2. 02 · If your goal is

    Know what users need before you build it

    I bring

    Continuous discovery that turns interviews into a prioritized roadmap

    Proven in

    A B2C to B2B pivot, now live with 30+ active users, built on 50+ interviews at Instant Care

    Read the case
  3. 03 · If your goal is

    Put AI to work inside your team, safely

    I bring

    Agentic automations and a RAG assistant that cites its sources

    Proven in

    30+ automations adopted by 4 departments, about 30 minutes saved per person per day at Taxfyle

    Read the case

Let’s build something people actually need.

Tell me who you are building for. A short call is enough to see where I can help.