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Marcelo Noriega
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Marcelo Noriega, Product Manager

Marcelo Noriega

Product Manager · AI-Native Product Builder · NYU Tandon & Leslie Founder

New York City, NY

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Summary

  • Business StrategyProduct strategy, go-to-market and unit economics, from business case to operating plan.
  • Human-Centered ProductDiscovery and Jobs-to-Be-Done research, with priorities set by impact and feasibility.
  • Tech & AI StrategyChoosing the right stack, then designing and shipping AI agents, RAG systems and automations.
Vendor savings, Taxfyle, vendor management
$350K+
Pivot led, Instant Care
B2C → B2B
Automations adopted, Taxfyle, sales automation
30+

Experience

Five roles, one thread: evidence before building

  1. Sep 2025 to present · New York, USACurrentInstant CareProduct ManagerB2C → B2B pivot led30+ active users20+ features shipped and tested
    • Lead the pivot from B2C to a B2B platform for in-home health providers, now live with 30+ active users.
    • Run 50+ discovery and validation interviews, turning findings into a prioritization matrix and 12-month roadmap.
    • Ship 20+ features with engineering and design, iterating through A/B tests and usability tests on task time and pain points.
    • Define AI features that build provider profiles for matchmaking and capture session data to improve patient recovery plans.
    • Present product roadmap and technical architecture to NYU Entrepreneurship Lab directors and coaches.
    Read the case
  2. Sep 2025 to present · New York, USACurrentNYU Tandon School of EngineeringGraduate Teaching Assistant, Capstone Project and VIP Technology Innovation Catalyst20+ capstone teams
    • Coach 20+ capstone teams on user discovery, PRDs and MVP scope for partner company challenges.
  3. Mar 2024 to Sep 2025 · Miami, USA (remote)Taxfyle (U.S. FinTech)Business Process Analyst & Product Operations$350K+ savings45% less manual processing30+ automations
    • Led the Vendor Management System overhaul, setting SLA criteria and renegotiating contracts for $350K+ in savings.
    • Re-architected processes across Sales, Ops and Accounting, cutting manual data processing 45%.
    • Built the business case and finance planning process for an internal invoicing and vendor expense product.
    • Authored PRDs and acceptance criteria with engineering and design, then owned QA, bug triage and release validation.
    • Built 30+ agentic sales and ops automations with Claude Code, Cursor, n8n and HubSpot, adopted by 4 departments.
    Read the case
  4. Jan 2024 to Sep 2025 · Lima, PeruInnovation and Entrepreneurship Laboratory, University of PiuraFounder & President30+ mentors25+ workshops50+ ventures
    • Built a university innovation hub from zero with 30+ industry mentors, running 25+ workshops and incubating 50+ ventures.
  5. May 2022 to Sep 2023 · Lima, PeruMosaico Social Laboratory (Consulting & Social Innovation)Product Manager11+ fintech projects20+ automations15+ ventures
    • Led 11+ fintech client projects, turning requirements into roadmaps, specs and API integration plans.
    • Delivered 20+ process automations and structured acceleration frameworks for 15+ ventures.

Education

Business foundations, technology depth

  • Sep 2025 to May 2027 · New York, USA

    New York University, Tandon School of Engineering

    Master of Science in Management of Technology (STEM)

    • Coursework: AI Architecture, Data Analytics (Python), Product Management, Technology Strategy.
    • Honors: NYU Leslie Founder, awarded to NYU's most promising student entrepreneurs.
    • Leadership: Product Education Lead, Emerging Technology Student Association (ETSA).

  • Mar 2018 to Dec 2022 · Lima, Peru

    University of Piura

    Bachelor of Science in Business Administration

    • Academic Merit Scholar, Student-Athlete (Basketball), 4.0 GPA, top 5% (5th in class).

Diplomas and programs

Continuous learning

  • MIT xPRO · 2024

    Design and Development of AI Products

  • EAFIT University · 2025

    Diploma in Machine Learning

  • Colectivo 23 · 2024 to 2025

    Specialization Program in Product Management

Skills and tools

Product craft, delivery, AI and analytics

Product craft

  • New product and feature development
  • Product lifecycle
  • User discovery
  • Roadmapping
  • PRDs
  • Market sizing
  • Business case modeling
  • Go-to-market
  • Retention strategy

Delivery

  • Agile
  • Lean Startup
  • Issue and bug management
  • QA and release validation
  • Process architecture
  • Jira
  • Linear

AI and technical

  • Agentic architectures
  • Claude Code
  • Cursor
  • n8n
  • Supabase
  • Lovable
  • Python
  • SQL
  • REST APIs

Analytics

  • A/B testing
  • Experimentation
  • Metrics definition
  • Mixpanel
  • Tableau
  • Power BI
  • HubSpot
  • GitHub

Honors and fellowships

  • Makers Fellow
  • NYU Leslie FounderAwarded to NYU's most promising student entrepreneurs
  • NYU Social Sector Leadership Diversity Fellow
  • South American Business Forum Fellow
  • Generation F Fellow
  • Patria C Fellow

Let’s build something people actually need.

Tell me who you are building for. A short call is enough to see where I can help.

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